Four decades for the world of colour

LOCARNO, Switzerland (2010-11-04) — In the last century, the human need to write, multiply and distribute information has increased radically. With the birth of the digital age came many innovations generating new possibilities that challenge and alter the roles individual industries played, such as the graphic industry. The line between design and production has thus blurred. Designers are now, more than ever, part of the production team.

This book is intended for makers: industrial designers, graphic designers and those that are pursuing their study in these or similar fields. The book is set out to explain, illustrate and provide the basic knowledge that is necessary not only to communicate in the visual means but also to understand the production of the physical means. It offers hands-on information on mediums and topics such as: brochures, magazines, reports, books, corporate identities and websites. The book also describes the use of graphic design on the third dimension, e.g., keypads, packaging and product graphics.

Richly illustrated, with a writing style that is compact, easy to understand and informative, Graphic Design for Industrial Designers is a book suitable for educational purposes as well as for professional reference.